Communication for Sustainable Development

World Water Day 2015

Ecosystems lie at the heart of the global water cycle.


Ecosystems – including, for example, forests, wetlands and grassland – lie at the heart of the global water cycle. All freshwater ultimately depends on the continued healthy functioning of ecosystems, and recognizing the water cycle is essential to achieving sustainable water management. Yet most economic models do not value the essential services provided by freshwater ecosystems. This leads to unsustainable use of water resources and ecosystem degradation. For example, the Okavango river in Africa is one of the last unspoilt ecosystems on earth. Pollution from untreated residential and industrial wastewater and agricultural run-off also weakens the capacity of ecosystem to provide water-related services.

There is a need to shift towards environmentally sustainable economic policies that take account of the interconnection between ecological systems. One challenge is to maintain a beneficial mix between built and natural infrastructure and provision of their respective services.

Economic arguments can make the preservation of ecosystems relevant to decision-makers and planners. Ecosystem valuation demonstrates that benefits far exceed costs of water-related investments in ecosystem conservation. Valuation is also important in assessing trade-offs in ecosystem conservation, and can be used to better inform development plans. Adoption of ‘ecosystem-based management’ is key to ensuring water long-term sustainability.

Water is at the core of sustainable development. Water resources, and the range of services they provide, underpin poverty reduction, economic growth and environmental sustainability. From food and energy security to human and environmental health, water contributes to improvements in social well-being and inclusive growth, affecting the livelihoods of billions.

2015 Theme: Water and Sustainable Development


The theme of 2015 it’s about how water links to all areas we need to consider to create the future we want. Learn more about the theme and join the global celebrations by organizing your own event.

Join the 2015 campaign to raise awareness of water and sanitation. You can also contribute on social media though the hashtags #WaterIs and #WorldWaterDay.

World Water Day is marked on 22 March every year. It’s a day to celebrate water. It’s a day to make a difference for the members of the global population who suffer from water related issues. It’s a day to prepare for how we manage water in the future. In 1993, the United Nations General Assembly designated 22 March as the first World Water Day. 22 years later, World Water Day is celebrated around the world every year, shining the spotlight on a different issue.



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