Verdantix Critical Moments® is a globally-scalable model that sizes, forecasts and describes the future direction of sustainable business spending. This report, focused on the addressable US market, provides sustainability leaders in market-facing and corporate roles with a fact-based analysis of sustainable business budgets, market size and forecast data. Based on real financial data from 1,833 firms with US revenues of more than $1 billion in 2008/09, the analysis finds that spending on 29 sustainability initiatives will grow from $28 billion in 2010 to $60 billion in 2014. Over the 2009 to 2014 period the US sustainable business market will experience a 19% compound annual growth rate. The sustainable business market forecast finds that growth of 11% in 2010 will increase to 16% in 2011 and 24% in 2012. Growth in spending is driven by improved economic growth, risk drivers, competitive dynamics, innovation diffusion, higher oil prices, state-level GHG regulations and renewable energy policies. The study covers all industries and all sustainability initiatives from energy efficiency to spending on strategy, risk and brand.
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