Communication for Sustainable Development

workshop titled "Sustainable Finance" at this week's Euromoney Conference

Illustration: Different types of renewable energy.Image via Wikipedia
At a workshop titled "Sustainable Finance" at this week's Euromoney Conference, panelists discussed ways to foster sustainable corporate businesses and economies, raising questions about Egypt's readiness to take the initiative to benefit from the opportunity presented by renewable energy.
Representing the rise of responsible industry, Giorgio Boda, CEO of ASEC Cement, said that cement being a "heavy industry" in its severe environmental impacts, it is crucial to control its affects.
"ASEC wanted to become a regional player and to do that it had to be competitive in all aspects, one of these is aspects is sustainability," said Boda, adding that using technology that minimizes the impact on the environment also improved their relationships with stakeholders.
"Actually, this direction makes ... life much easier; we comply with the best standards so we can have cement plants running for longer periods," said Boda. Energy consumption must also be improved, given the harmful effects of CO2 emissions and greenhouse gasses.
Boda did not specify whether the company calculates its carbon footprint or whether it offsets carbon emissions, a common practice of many environmentally-conscious firms.
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